Leave With a Swimsuit You Actually Feel Good In

Finding a swimsuit that fits, flatters, and feels like you shouldn't be stressful — and here, it isn't. From the suit to the coverup to the hat, walk out ready for the beach with confidence.

Boutique storefront, San Francisco

Why customers choose us

What makes Waterlilies Swimwear stand out

01

Turn Swimsuit Dread Into Confidence

Customers who dread swimsuit shopping come to Waterlilies and leave feeling at ease. The staff's thoughtful guidance around proportion, fit, and flattery transforms an anxiety-inducing chore into an enjoyable experience.

I found the whole process of trying on over eight swimsuits that Amanda had suggested enjoyable and fun.

R
Rachael NogueraGoogle reviewer

02

Find Swimwear That Fits Perfectly

Customers hire Waterlilies when they need swimwear that genuinely fits and flatters — not just something that will do. The curated selection and attentive staff consistently deliver results that feel and look right.

Never in my life have I put on three swimsuits in a row and have had them all not only feel amazing, but look so good!

A
Alanna HamiltonGoogle reviewer

03

Complete a Full Beach Wardrobe

Waterlilies serves customers who want a single destination for everything they need — swimsuit, cover-up, sundress, hat, and accessories — saving time while ensuring a cohesive, polished look.

One stop shopping; I love it!

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Google reviewer

What customers love most

Consistently praised by reviewers

Personalized styling guidance from Amanda

Amanda's measured thinking about proportion, swimsuit as means to flattery, and my own comfort, I found the whole process of trying on over eight swimsuits that Amanda had suggested enjoyable and fun.

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Google reviewer

Thoughtfully curated, high-quality selection

The thoughtful edited and quality of the selection is quite a feat.

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Google reviewer

One-stop shopping for swimwear and accessories

I was stuck not only by the range and color of the swimsuits but the cover up dresses, the large scarves, the gorgeous brimmed sunhats, the sundresses, and the accessories.

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Google reviewer

Swimsuits that fit and flatter immediately

Never in my life have I put on three swimsuits in a row and have had them all not only feel amazing, but look so good!

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Google reviewer

Warm, welcoming in-store atmosphere

This shop is so cute and welcoming, I felt so taken care of.

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Google reviewer

Garments that hold up and look great over the years

I have things that I purchased years ago and they still look fabulous

G
Gloria SmithGoogle reviewer

Helpful, attentive staff

Great selection and wonderful help from the staff.

C
Clifford BrownGoogle reviewer

Quality and style of beachwear and resortwear

I can't think of another place that has the quality and style of beachwear and resortwear as nice.

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Google reviewer
Bold blue, sun-ripened color
Bold blue, sun-ripened color
Resort mood, poolside ease
Resort mood, poolside ease
Beachwear ready for sunset
Beachwear ready for sunset
Flowing coverup, open shore
Flowing coverup, open shore
Vibrant ruffled beach maxi
Vibrant ruffled beach maxi
Pink resort dress styled
Pink resort dress styled
Classic monochrome swimwear edit
Classic monochrome swimwear edit
Floral strapless one-piece
Floral strapless one-piece

The little things that matter

Beyond expectations

Gentle, Unhurried Engagement

Rather than hovering or pitching products immediately, staff read the room and approach customers with a measured, open question — giving shoppers space to settle in before any conversation begins.

Personalised Swimsuit Curation

Associates take the time to pull multiple options tailored to each individual, thinking carefully about proportion and fit rather than simply pointing customers toward the racks.

A Flattery-First Philosophy

The fitting process is guided by what genuinely suits the customer's shape and comfort level, so the focus stays on how someone feels in a swimsuit — not just how it looks on a hanger.

Turning Dreaded Shopping Into Something Fun

Customers who arrive anxious about swimsuit shopping leave describing the experience as enjoyable and natural — a shift that comes from attentive, confidence-building service rather than any single product.

Thoughtfully Edited Product Selection

The shop stocks a carefully curated range — swimwear, cover-ups, sundresses, scarves, sunhats, and accessories — chosen with quality and coherence in mind, so everything in the store feels intentional.

True One-Stop Beach Wardrobe

Customers can walk out with a complete look — swimsuit, cover-up, and sundress — without visiting multiple stores, because the range is broad enough to handle the whole outfit in a single visit.

Pieces Built to Last

The quality of garments is consistent enough that long-time customers report items purchased years earlier still looking fabulous — a quiet signal that the buying decisions behind the inventory prioritise longevity.

A Warm, Welcoming Store Atmosphere

Multiple customers independently describe feeling genuinely taken care of the moment they walk in — pointing to an environment where the physical space and the staff's manner work together to put people at ease.

Tips for your first visit

Make the most of your visit

Don't Rush Your Visit

Set aside enough time to try multiple options — reviewers found that working through several suits with staff guidance led to the best results.

💬

Talk to the Staff

Let the team know what you're looking for right away, as their expertise in proportion and fit helps narrow down the right choices quickly.

👒

Plan a Full Beach Outfit

The shop carries swimsuits, cover-ups, sundresses, scarves, sunhats, and accessories, making it possible to put together a complete look in one visit.

👙

Come Open to Trying More

Reviewers who tried several pieces — sometimes eight or more — walked away happiest, so be willing to go beyond your first instinct.

💎

Invest in Quality Pieces

Customers report wearing their purchases years later and finding they still look great, making the price point worthwhile over time.

🎁

Great for Gift Shopping

The curated, quality selection and helpful staff make it a reliable stop for shopping on behalf of a partner or loved one.

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