Fresh Japanese Ingredients That Make Your Meals Restaurant-Quality
Whether you're crafting sashimi at home or picking up a chirashi bowl for lunch, Suruki brings premium fish and authentic Japanese groceries right to your table — at a fraction of the price you'd pay dining out.
Why customers choose us
What makes Suruki Supermarket stand out
01
Restaurant-Grade Sashimi at Home
Customers hire Suruki when they want access to premium sashimi-grade fish — toro, scallops, ikura — at a fraction of restaurant prices. The fish counter delivers the freshness and presentation quality of a high-end dining experience, making it the go-to source for serious home cooks and sushi enthusiasts.
“Everything is impeccably fresh, and the quality matches that of many high end restraunts at less than half the price.”
02
Affordable Japanese Lunch, Ready Now
Customers hire Suruki when they want a satisfying, high-quality Japanese meal — sushi, chirashi bowls, bento — without the wait or cost of a sit-down restaurant. The prepared food counter makes a beautiful, fresh lunch accessible at everyday prices.
“Yummy fresh sushi and chirashi bowl! Only $16 (if I'm not wrong) per bowl and you have this beautiful meal for lunch.”
03
One-Stop Japanese Grocery Run
Customers hire Suruki when they need a reliable, conveniently located store that carries the full range of Japanese groceries — fresh produce, quality meat, specialty items like natto — in a single trip. Its central San Mateo location makes it easy to combine with other errands.
“It's located in the middle of the busy San Mateo shopping area, so it's very convenient to get all your shopping done with one parking spot.”
What customers love most
Consistently praised by reviewers
Fish counter sashimi quality
“The fish is always super fresh, food presentation is great, price is comparable or better than others, customer service is excellent.”
Premium cuts at restaurant-level quality
“Everything is impeccably fresh, and the quality matches that of many high end restraunts at less than half the price.”
Chirashi bowls and sushi bar
“Yummy fresh sushi and chirashi bowl! Only $16 (if I'm not wrong) per bowl and you have this beautiful meal for lunch.”
Fresh Hawaiian Ahi tuna
“got me an amazing piece of Hawaiian Ahi tuna, fresher than what i get at home at the store in Hawaii”
Staff going above and beyond
“Everyone behind the fish counter then went above and beyond to find us a styrofoam box and ice so we could keep the fish cold for the 5 hour drive.”
Wide bento and prepared meal selection
“They have fresh produce, good meat selections, and a wide variety of bento meals.”
Convenient phone-ahead ordering
“you can call your order in as well without need to prepay. Pickup orders are at the front register area so no need to get in line at the fish counter.”
Competitive pricing on premium items
“especially fantastic deals on premium offerings like bluefin toro, scallops, and ikura”
The little things that matter
Beyond expectations
Above-and-beyond problem solving
When a customer forgot their cooler before a long drive home, the team behind the fish counter proactively sourced a styrofoam box and ice so the fish would stay cold for the entire five-hour journey — without being asked and without charging extra.
Complimentary presentation plating
Alongside practical help, staff took the extra step of slicing the sashimi and arranging it on a beautiful presentation platter at no additional cost, turning a practical purchase into something visually special.
Phone-ahead ordering with frictionless pickup
Customers can call in their order without needing to prepay, and pickup is handled at the front register — meaning regulars never have to wait in the fish counter queue to collect what they came for.
Welcoming service even near closing time
Staff remained helpful and accommodating to a customer who arrived within 15 minutes of closing, ensuring she still left with exactly the quality piece of fish she was looking for rather than turning her away.
Genuine multilingual accessibility
Staff speak clear English alongside other languages, removing any friction for customers who might otherwise feel uncertain about navigating a specialised ethnic grocery or communicating specific requests at the fish counter.
Daily half-price sale as a community ritual
A 4 pm daily markdown on selected items creates a reliable, anticipated event that gives value-conscious shoppers a reason to plan their visit around the store — building a sense of shared routine among regulars.
Knowledgeable staff who guide quality decisions
Whether customers are sourcing premium cuts like bluefin toro and ikura or hunting down a specific variety for a dish like Hawaiian poke, staff consistently point people toward the right product with confidence and care.
Consistent freshness as a silent promise
Across multiple visits and varied customer backgrounds, the quality and freshness of the fish remains reliably high — signalling that attention to sourcing and handling is a daily standard, not an occasional effort.
Tips for your first visit
Make the most of your visit
Order Fish by Phone
You can call your sashimi order in ahead of time and pick it up at the front register, skipping the fish counter line entirely.
Arrive Before 5 PM
The store closes at 5 PM daily, so plan your visit with enough time to browse and order — especially at the fish counter.
Bring a Cooler
If you're driving a long distance, bring a cooler so you can safely transport fresh sashimi-grade fish for the journey home.
Try the Chirashi Bowl
The chirashi bowl is a standout lunch option, offering a beautifully presented, restaurant-quality meal at a very reasonable price.
Shop the Fish Counter
For the freshest, highest-quality sashimi, order directly from the fish counter in the back rather than choosing from pre-cut packaged options.
Parking Is Free Sundays
Downtown street parking and nearby lots are free on Sundays and after 6 PM on weekdays, making it easy to visit without worrying about parking costs.
More reasons to visit
There's always more to love
Fresh Produce and Meat Selection
“They have fresh produce, good meat selections, and a wide variety of bento meals.”
Natto Variety
“Their natto collection is great as well.”
Convenient Downtown Location
“It's located in the middle of the busy San Mateo shopping area, so it's very convenient to get all your shopping done with one parking spot.”
Everything Japanese Under One Roof
“It's a small market, but has everything Japanese you may need.”
Beautiful Food Presentation
“Everything is impeccably fresh, and the quality matches that of many high end restraunts at less than half the price.”