goldberry

Find a One-of-a-Kind Piece You'll Treasure for Life

Whether you're marking a milestone or searching for something truly rare, Goldberry helps you choose exceptional jewelry — and cares for it long after you leave the shop.

Goldberry storefront, San Francisco

Why customers choose us

What makes goldberry stand out

01

Crafting One-of-a-Kind Custom Pieces

Customers hire Goldberry when they want a truly unique piece of fine jewelry crafted with personal attention from start to finish. Margie works closely with each client to select rare stones and design rings that reflect individual taste and meaning.

She helped me to select a magnificent untreated sapphire, a one-of-a-kind stone, and taught me a great deal about the composition and light performance of gems in the process.

S
SG RGoogle reviewer

02

Finding Rare, Untreated Gemstones

Customers who prioritize gemstone quality and authenticity choose Goldberry for access to natural, untreated sapphires and other exceptional stones that are difficult to source elsewhere. Margie's deep expertise helps buyers understand exactly what makes each stone special.

We picked out a rare blue green color change natural cushion sapphire set in platinum and it is perfect! The stone is one of a kind and we couldn't be happier.

H
Heather PertelGoogle reviewer

03

Ongoing Care for Treasured Jewelry

Customers return to Goldberry over the years for reliable maintenance and resizing, knowing their jewelry will receive the same personal care it did at purchase. This long-term relationship gives clients confidence that their pieces will look exceptional for decades.

Margie went out of her way to help craft a beautiful engagement ring for me and make sure that it fit perfectly over the years as my ring size changed. Every time I have it cleaned, it looks brand new.

T
Tiffany RaffinoGoogle reviewer

What customers love most

Consistently praised by reviewers

Untreated and unheated sapphires

She helped me to select a magnificent untreated sapphire, a one-of-a-kind stone, and taught me a great deal about the composition and light performance of gems in the process.

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Google reviewer

Custom engagement ring crafting

Margie went out of her way to help craft a beautiful engagement ring for me and make sure that it fit perfectly over the years as my ring size changed.

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Google reviewer

Deep gemstone knowledge

She is deeply knowledgeable and has a wonderful eye for beautiful gemstones.

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Google reviewer

Free jewelry cleaning

One of the great benefits about Goldberry is that they offer free jewelry cleaning.

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Google reviewer

Appointment-only personal attention

Goldberry is appointment-only with good reason: She and Michel take the time to get to know their clients.

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Google reviewer

One-of-a-kind stone selection

We picked out a rare blue green color change natural cushion sapphire set in platinum and it is perfect! The stone is one of a kind and we couldn't be happier.

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Google reviewer

Ongoing care after purchase

Every time I have it cleaned, it looks brand new.

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Google reviewer

Warm, personable owner

Margie is super helpful and passionate about offering the highest quality gems, particularly sapphires. We had a really positive experience in her shop and will return for more treasures.

J
Jason OGoogle reviewer
Vivid blue sapphire ring
Vivid blue sapphire ring
Cushion sapphire diamond band
Cushion sapphire diamond band
Goldberry studio entrance
Goldberry studio entrance
Heart ruby silver pendant
Heart ruby silver pendant
Lavender sapphire engagement ring worn
Lavender sapphire engagement ring worn
Diamond eternity wedding band
Diamond eternity wedding band
Blue sapphire solitaire in platinum
Blue sapphire solitaire in platinum
Pink sapphire ring on hand
Pink sapphire ring on hand

The little things that matter

Beyond expectations

Education as part of the experience

Margie takes time during appointments to teach customers about gemstones — explaining composition, light performance, and what makes a particular stone rare or exceptional. Customers leave not just with a piece of jewelry, but with a genuine understanding of what they purchased.

Appointment-only for a reason

By working exclusively by appointment, Margie and Michel ensure every client receives their full, undivided attention. There is no rushing, no competing with other shoppers — just a focused, unhurried conversation about what the customer truly wants.

Ongoing care long after the sale

The relationship does not end at purchase. Margie has helped clients with ring resizing as their size changed over the years, ensuring a piece continues to fit perfectly long after it was first made.

Complimentary jewelry cleaning

Goldberry offers free jewelry cleaning to its clients, keeping pieces looking as vivid and fresh as the day they were made — a small but meaningful gesture that extends the life and joy of every purchase.

Sourcing one-of-a-kind stones

Rather than offering standard inventory, Margie curates rare, untreated gemstones — including natural unheated sapphires in unusual colors — so customers can own something genuinely singular that cannot be found anywhere else.

Personal connection with local roots

As a longtime San Franciscan herself, Margie brings an authentic shared sense of place to interactions with local customers. That common ground creates a warmth and rapport that goes beyond a typical retail transaction.

Collaborative custom design

For customers seeking something made just for them, Margie guides the entire custom process — from stone selection through final craftsmanship — ensuring the finished piece reflects exactly what the customer envisioned, not a generic approximation of it.

Consistent quality that holds up over time

Multiple customers who have returned over the years note that pieces maintain their exceptional quality and appearance. The care put into craftsmanship is evident not just on the day of purchase, but years into owning the piece.

Tips for your first visit

Make the most of your visit

📅

Book an Appointment First

Goldberry is appointment-only, so that Margie and Michel can take the time to truly get to know you and your needs.

💎

Ask About Untreated Sapphires

Margie has a deep specialty in high-quality, untreated and unheated sapphires, so come ready to explore that world if you're open to it.

🔬

Expect a Gem Education

Reviewers note that Margie will teach you about the composition and light performance of gems, so bring your curiosity.

✏️

Custom Work Is Welcome

Margie can craft a fully custom piece — including engagement rings built to your exact preferences — from stone selection through final setting.

Take Advantage of Free Cleaning

Goldberry offers free jewelry cleaning to clients, keeping your pieces looking brand new for years after purchase.

🤝

Plan for Ongoing Relationship

Margie provides long-term personal attention — including resizing and maintenance over the years — so think of this as a lasting partnership, not a one-time transaction.

More reasons to visit

There's always more to love

A Local San Francisco Institution

My husband and I were born and raised in SF and have been married for 34 years... It was such a blast to purchase our new wedding band from a fellow unicorn who knows the city like we do.

L
L BartonGoogle reviewer
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