Businesses in Santa Cruz

Welcome to Santa Cruz

The Beach Boardwalk, surf culture, and UC Santa Cruz.

Santa Cruz sits where the redwoods meet Monterey Bay, famous for its historic Beach Boardwalk, world-class surf breaks, and the laid-back culture of a coastal university town.

Downtown’s Pacific Avenue brims with independent cafés, bookstores, and restaurants, while the wharf, West Cliff Drive, and nearby mountains keep locals and visitors outdoors year-round.